Together Business Is Made Easier 
Documented ROI study, scenario 4 of 5
Large account, no direct store delivery: $467,150 a year back
The ROI for a large account running 10,700 orders a month is $467,150 net a year, a 313% return, with payback at 4.0 months. Those figures come from a documented study that measured 32,100 hours of manual order-to-cash work task by task across a full year, not from a projection.
The operation we measured
Every figure on this page belongs to one real operating profile. Change the profile and the numbers change with it, which is why there are five scenarios rather than one headline.
- Activity
- Food distribution
- B2B orders
- 10,700 per month
- Estimated revenue
- $96,300,000
- Accounting or ERP
- SAP S/4HANA
- Customer service reps
- 11
- Order capture converted
- 50%
Where do 32,100 hours a year actually go?
Customers order by phone and by email. The admin team keys every order into SAP S/4HANA by hand, then handles payment application and the accounts-receivable follow-up on top.
| Stage | Before | After | Released |
|---|---|---|---|
| Customer orders | 17,120 h | 10,272 h | 6,848 h |
| Payments | 6,420 h | 2,568 h | 3,852 h |
| Accounts receivable | 8,560 h | 1,712 h | 6,848 h |
| Total | 32,100 h | 14,552 h | 17,548 h |
That is 19.11 full-time positions absorbed by work that produces no margin. Automating order capture releases 10.45 of them.
What changes
The spine is that the buyer places the order. Not a rep, not a customer service agent re-keying it afterwards.
Buyers order themselves
Customers order on a platform carrying your own brand, with their own pricing and their own delivery calendar. That is what removes the 17,120 hours spent keying customer orders.
The ERP stops being typed into twice
Real-time ERP sync pushes each order into SAP S/4HANA as it lands, so there is no second entry and no transcription error to chase.
Payment and collection close themselves
WEGOPay applies payments to invoices automatically, at a flat fee per transaction rather than a percentage of the sale, and the accounts-receivable follow-up runs on its own instead of consuming 8,560 hours a year.
How long before it pays for itself
4.0 months for this operation. Across all five documented scenarios, spanning $3.9M to $192.6M in revenue, payback runs from 4 to 8 months and the five-scenario average saving is $354,359 a year.
How the numbers were built
Each stage was timed per order, multiplied by 10,700 orders a month, and costed at the reference hourly rate. Nothing is annualised from a sample week and nothing is rounded up. The after column assumes 50% of order capture moves to the buyer, which is the adoption these operations actually reach.
The full method, the task-level table and the before-and-after for every stage are in the study itself. There is also a 2026 ROI playbook covering the method across all five scenarios.
Timed per order
- Order creation
- 8 min
- Payment processing
- 3 min
- Accounts receivable
- 4 min
Total15 min
15 minutes per order across 10,700 orders a month is 32,100 hours a year.
Questions
How many hours does a large account, no direct store delivery lose to manual order processing?
32,100 hours a year at 10,700 orders a month, which is 19.11 full-time equivalents, costing $1,127,321.
What is the return on investment?
$467,150 net a year and a 313% return, with payback at 4.0 months.
Does this require replacing SAP S/4HANA?
No. The platform sits on top of SAP S/4HANA and syncs both ways. There is no ERP migration in this scenario.
Where does the hourly rate come from?
A $59,000 fully loaded salary over 1,680 working hours, which is $35.12 an hour. The same rate is used in all five scenarios.
Run these numbers on your operation
Your order volume, your delivery model and your ERP decide the answer. We will build the same study on your own figures, or you can see how pricing works first.
The other four scenarios: small independent distributor, regional SMB distributor, mid-size distributor, large food processor. Field teams selling in person are covered by WEGOSell.